Checklist for effective one-way communication
https://lianedavey.com/communication-checklist/

Tips for how to have an efficient and productive communication with someone

– transmit one-way messages
– transmitting a message without confirming whether or not it was received
– how it was interpreted
– you haven’t really communicated at all

one-way communication
– a weekly blog
– presentation,
– a memo to all staff announcing a major restructuring.

– your intent when crafting the message doesn’t match with the impact it has on your audience
– take the time to think through how you want it to land
-myield huge benefits

Know
– what do you want your audience to know?
– What facts and information do they need?
– Think through
– revisit your answers after you’ve thought about the other categories
– include all the facts and information NEEDED to support the perception and action you’re trying to create.

Think
– On top of the layer of facts and information, you need to add the layer of perception. > you are progressing well
> 40% gap is too large to close
— add facts (e.g., last year at this time, we were only 49% of the way there and we only came up 2% short)
— add your interpretation (e.g., I know from experience that 40% is well within our reach).

Feel
– evoke the emotions that will power their behavior
– It’s really important to be explicit about what feelings you’re trying to create
– one-way communication leaves room for very different emotional reactions
– do you want people to feel excited by the chance to close the 40% gap?
– how are you reducing the likelihood that they go straight to fear of failure?
– The tone of your message comes out in the words you choose. Choose wisely.

Do
– Ideally, you are communicating because you want people to do something differently. – What is it that you want them to do?
– Does closing the gap mean phoning one customer each morning before opening their email?
– Are you asking them to recommend one complementary product each time someone makes a purchase?
– Don’t forget to make the ask.

– cycle back to the Know category
– capture all the facts and information that will support
> what you want your audience to think,
> how you want them to feel, and
> what you want them to do?
– Were there enough facts to provide the right context?
– Fill in any that are needed to round out the picture.

To increase the likelihood that your messages have the intended impact,
– spend some time thinking about what you want your audience to know, to think, to feel, and to do after hearing your message.
– it will greatly increase the likelihood that you make a connection.

the four elements to consider when crafting a communication
– know
– think
– feel
– do

– improve your communication

learning cycle applied in so many ways
– to start a difficult conversation
– to send a one-way communication
– to develop hypotheses and conduct action research,
– to provide learning or competency evidence